Ferrari Tailor Made
Official Video on New Personalization Program
Ferrari introduced the new Tailor-Made Program. Similar to what happened in the 1950s and ‘60s when clients personalized their cars right from the factory, this new program allows clients to choose materials, colors and finish. Ferrari now offers denim, several kinds of leather, suede, carbon fiber and almost anything else clients desire.
The new Ferrari Tailor-Made Program is composed by three groups: Scuderia (underlining the company's history), Classica (offering a modern interpretation of vintage Ferrari styling) and Inedita (introducing innovations to the Ferrari styling).
Credits: Ferrari.com